Become a great place to work with benefits your employees value

The need for impressive employee benefits has never been higher. Recent research shows that a company's total rewards package can convince new recruits to change jobs, while motivating current employees to stay. But all too often, employers don't understand the nuances of intentionally designing a program that meets the unique needs of all their employees, leading to a lack of awareness, understanding and appreciation of available benefits.

Gina Goodrich, senior manager of benefits at Apptio, and Elizabeth Napolitano, executive vice president for people and culture at Accolade, recently shared their insights on the topic and revealed four pillars that make up a successful benefits strategy. Read on to learn how you can design a benefits program that stands out in a crowded job market and helps your team recruit and retain top talent.