Most health management programs today address conditions – not people – and are applied after a health episode occurs, with little opportunity to change future behavior. They zero in on the most severe issues and the sickest subpopulations. Because healthcare is highly dynamic, with the most expensive 20 percent changing all the time, this approach misses two major opportunities. Since the individuals are already injured or ill, the opportunity for prevention has been lost; the consumer is already high cost. The vast majority of care episodes, upwards of 80 percent, are related to conditions the consumer was not treated for in the prior calendar year. Simply stated, if you’re not effectively engaging with the whole population, you’re missing opportunities to impact future costs. This on-demand webinar shows how taking a ‘whole population-whole person’ approach to care – one that addresses the entire population and takes into account individuals’ contextual issues – e.g., financial, cultural, and social barriers to care – can yield a deeper understanding of health concerns and help to avoid costly future claims.