Health plans have struggled with member engagement and behavior change for years, but the alliance between Independence Blue Cross and Accolade addresses those challenges and redesigns the health plan’s consumer experience.
A lot of these large health plans are watching their business model become disrupted,” said Stoddard. “Increasingly, the consumer is taking more of a center stage and gaining more purchasing power, through both the exchanges and the marketplace in general. Health plans understand the transformation that is taking place and are rapidly trying to put consumers front and center.
Read the article to learn how the partnership has improved care and how helping consumers navigate the healthcare system has also translated into lower costs.