April 24, 2018

5 Ways to Differentiate Your Employee Healthcare Experience for Better Recruiting and Retention

By Peggy Fischer

Talent retention is the number one workplace challenge for nearly half of HR professionals.¹ It's also the top concern of global CEOs, beating out worries about cash flow, competitors and recession for the first time.²

That means the challenge is big. To meet it, HR leaders need to create a differentiated employee experience that makes a real impact on people's lives, not just nice-to-haves like ping pong or free soda. A great place to start? Employee healthcare benefits.

Here are five ways to create a highly valued experience for your employees and their families:

#1: Give your employees a single place to go for all health and benefits.

About a third of healthcare consumers are uncomfortable navigating their medical benefits.³ And nearly half of employees say they haven't used any of the health-related benefits available to them through their employers.4 Make it simpler for them: Bring all of their benefits together in a single location. They will appreciate how easy it is to find and access the resources they need when they need them.

#2: Offer them a trusted person to turn to for personalized health and benefits support.

Half of consumers say they struggle to understand their benefits, which contributes to poor healthcare decisions.5 And a whopping 80% of consumers say it would be valuable to have a single, trusted person to answer questions for any health-related need.6 Give your employees access to a health advisor who can spend the time to get to know them, build trust, and provide expert healthcare and benefits guidance based on each member's unique needs.

#3: Give each person the flexibility to use the communication channels of their choice.

Your employees have different roles, environments, needs and preferences. Accordingly, it makes sense to give each person the ability to access and use their healthcare benefits using the communication channel they prefer, whether mobile messaging, phone, or Web browser.

#4: Anticipate the healthcare needs of your employees and their family members.

A first time expectant mother of multiples. An older male worker with a family history of heart disease. An employee having trouble paying for diabetes medications and supplies. Their needs can be anticipated using a combination of compassionate health advisors, clinical expertise, and intelligent technologies. The earlier your employees' needs are understood, the sooner they can get on the optimal path toward better health outcomes.

#5: Remove barriers to care.

Just as needs can be anticipated, obstacles to employees getting the care they need can be resolved. Whether clarifying benefits, finding local programs, securing coupons or resolving transportation issues, a personal health advisor can make the difference between effective and ineffective care for your employees and their families.

The key to delivering a better experience?

Making an impact on the lives of your employees requires a high-touch, high-tech approach to employee healthcare benefits. To learn more about how Personalized Advocacy delivers a differentiated employee experience, read our white paper.