June 2, 2017

Employers Have Something to Learn From Retail: The Importance of Personalization

By Accolade Marketing

Payless Inc., Michael Kors, Ralph Lauren, Sears, Macy's and J.C. Penney. The list of major retailers closing stores or shuttering altogether grows longer every day. The traditional brick and mortar consumer experience can't compete with the new order of shopping - a highly convenient and personalized experience defined by Amazon - the company that accounted for more than half of all e-commerce sales growth last year.1 Retail industry analysts are calling on retailers to double-down on their customer focus if they want to compete.

But it's not just retailers that need to evolve.

Regardless of industry, any employer managing a health benefits program for 500 or more employees should heed the lesson learned by retailers the hard way: offering a personalized experience is critical. If you want to compete, you need to treat your employees as consumers - or perhaps even your best customers -- and address each person's unique needs.

Why personalization? The traditional disconnected, one-size-fits-all approach to employee health benefits isn't working. You may have invested in a slew of digital health programs and solutions, but if they're not offered in the most convenient and personalized way, your employees probably aren't using them. In fact, 43% of employees say they haven't used employer health-related programs.2 And 50% of your employees say they don't understand their healthcare benefits.3

And there are consequences to pay - lower employee satisfaction, increased absenteeism, lower productivity, and less healthy and engaged employees who feel their employers don't care about their well-being. And in a strong economy that presents choices for professionals, your employees might seek a better deal elsewhere.


đź“·Offering a personalized health and benefits experience can make all the difference. An experience that is:

    • Simple to find and use - respecting your employees' time and productivity
    • Flexible and convenient - meeting employees where they are
    • Intelligent and always learning about the unique needs of each individual
    • Fully integrated and seamless - putting the individual at the center of care.

And perhaps most important, an employee health benefits experience that takes a whole-person approach, respecting all facets of an individual that play a role in their health and well-being, including emotional stress, access to care, financial situation, cultural and spiritual issues and more.

So how do you get there? How do you deliver a personalized employee health and well-being experience?

Learn how. Join Umair Khan, Accolade vice president of product management, and Lee Rossini, Limeade vice president of product and marketing, in a new webinar - 5 Ways to Deliver a Personalized Employee Health and Well-being Experience - on Wednesday, June 14 at 9am PT.

Register today.

1 Rupp, L., Coleman-Lochner, L. and Turner, N. (April 7, 2017). America's Retailers are Closing Stores Faster than Ever. Retrieved from Bloomberg.com.

2,3 Harris Poll on behalf of Accolade. (2015, September). Accolade Consumer Healthcare Experience Index. Retrieved from Accolade.com.