June 11, 2020

Employee Communications During COVID-19

By Accolade

Managers and employees have landed in a new world—one dominated by concerns about health, livelihoods, and the future. Effective employee communication can help your workforce navigate this world, but what does that look like?

COVID-19 has completely upended the world. But aside from the illnesses and deaths attributable to the virus, the uncertainty and fear caused by it has also created a mental health crisis. In April 2020, for instance, mental-health hotlines that deal with issues such as substance abuse reported an 891 percent increase in call volumes. 1

Five principles for effective communications

Like many companies, we’ve had to re-think our approach to employee communications. We’ve come to believe that five principles are essential when shaping a response to employee needs and concerns during a time of crisis:

  1. Find your “True North” – the core of your company’s values
  2. Beware of communications chaos – know your audiences, know your channels
  3. Watch for the waves – Covid-19’s impact does not come all at once
  4. Keep employees engaged (virtually) – help employees enjoy online life
  5. Make a map for the future – understand and plan for changes in the world of healthcare

Meet your people where they are, every day

COVID-19 is not going away anytime soon. You’ll need to plan for a long-term change in communications. To learn more, read our summary of a recent webinar we hosted:

Watch the webinar: Covid-19: Mapping uncharted territory with employee communication

1 https://www.cnn.com/2020/04/10/us/disaster-hotline-call-increase-wellness-trnd/index.html